Business

Brand Manager

Or Brand Marketing Manager, Image Consultant, Marketing Manager

The Brand Manager reports to either the company’s Marketing Director or a Group Manager. They establish and implement the brand’s development strategy and manage the budget.

RESPONSIBILITIES

Manage and develop the brand’s image
Implement a global strategy
Use the marketing tools needed to develop and grow the brand

SKILLS

Analyse trends in the fashion and ready-to-wear markets and anticipate changes to marketing approaches in the sector.
Define marketing strategies adapted to distribution and marketing patterns for products and accessories from fashion and ready-to-wear brands
Design and implement communication strategies adapted to market, distribution patterns and sales channels
Bring innovative ideas and original developments to a product or service
Oversee marketing operations, agencies and service providers, training and team management

PROFILE

Available, versatile and organized, very creative and imaginative, good communicator.