Business

Head of Digital Marketing

Or head of web marketing, head of online marketing, online marketing consultant, Head of digital

The job of the Head of Digital Marketing or Digital Marketing Manager is to implement the company’s marketing and communications strategy via the Internet and mobile phones using all of the following tools

RESPONSIBILITIES

Be on the lookout for fashion and lifestyle trends
Understand innovations in the areas of media formats and tools.
Analytical mind
Writing skills,
Curiosity
Creativity

SKILLS

Mastery of skills specific to marketing in the fashion industry (4P, quantitative and qualitative marketing studies)
Be able to propose a coherent brand storyline.
E-CRM, webdesign, audience tracking, natural referencing, etc.
Budget management