Business

Visual Merchandise Manager

Merchandiser, Head of Merchandising and Visual Identity, Online Merchandiser

The Visual Merchandiser is responsible for the visual identity of a brand or one or several stores and thus contributes to sales optimization. They support and train the sales teams in the visual identity, as well as product presentation and placement.

RESPONSIBILITIES

Establish or organize event zones corresponding to commercial operations
Propose and promote new collection presentations
Oversee or coordinate and monitor projects
Monitor compliance with the visual identity in the store and the application of merchandising principles
Advise the in-store sales teams on merchandising
Stage themes
Showcase products to develop turnover
Meet with suppliers
Monitor competitors
Manage a team of visual merchandisers

SKILLS

Analyse trends in the fashion and ready-to-wear markets and anticipate changes to marketing approaches in the sector
Define marketing strategies adapted to distribution and marketing patterns for products and accessories from fashion and ready-to-wear brands
Design and implement communications strategies adapted to market, distribution patterns and sales channels
Oversee marketing operations, agencies and service providers, training and team management

PROFILE

Communication, listening and dialogue skills, creativity while respecting the brand’s visual image, ability to anticipate and intuition to keep abreast of emerging trends, teaching skills to give advice to the sales team.