Hone your fashion social media expertise. Use platforms like Instagram and Facebook Live to build brands and boost online presence with industry insights.
Course Information
Course ID: SC410
Whether you're starting a brand, entering the world of fashion PR and marketing, or simply need to boost your online presence, social media is an indispensable tool in the world of fashion.
Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you the basics of social media marketing in a fashion context, using current brand and magazine case studies to enable you to master Facebook Live, Instagram Stories, and everything in between, with the expertise of a social media editor.
The course features a series of exercises aimed to broaden your perspective on how social media channels can help you in creating and building a brand.
Who this course is for
The course is suitable for fashion creatives, designers or marketers who want to boost their personal or business digital presence.
You should come with a basic understanding of Instagram, Facebook, Twitter, Pinterest and YouTube.Ideally you will have already set up accounts across these five platforms.
Key Information
Topics covered
- Social media strategy for personal / brand use
- Digital engagement
- Social media storytelling
- Content creation, viral videos
- Online presence and brand-building
- Digital marketing and networking
- Working with social media influencers
- Online campaigns and measuring their success using analytics
- SEO (Search Engine Optimisation)
Learning outcomes
- Use a range of social media marketing skills
- Build your personal or business brand online
- Make your CV stand out in the crowded fashion marketplace
- Execute winning social media campaigns
- Boost your own online presence
- Optimise your social channels for SEO
- Work with influencers and network online
- Analyse social media data
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen