Fashion Marketing

Short Course

12 Weeks

Course Overview

This course is designed to provide students with a comprehensive understanding of the fundamentals of marketing in the fashion industry. This course will cover topics such as consumer behavior, brand management, advertising and promotion, social media marketing, and retail strategies. Students will learn how to develop effective marketing strategies and campaigns to successfully promote and sell fashion products.

Learning Outcomes

Upon successful completion, students will be able to:

Understand the key concepts and principles of marketing in the fashion industry.
Analyze consumer behavior and apply it to create targeted marketing strategies.
Develop effective brand management techniques.
Utilize different advertising and promotional methods to promote fashion products.
Implement social media marketing strategies to reach a wider audience.
Develop a retail strategy to effectively sell fashion products.
Demonstrate critical thinking and problem-solving skills in the context of fashion marketing.
Apply ethical and sustainable practices in fashion marketing.