Fashion Business

Short Course

12 Weeks

Course Overview

Fashion Business is a course that provides the skills for those students, who want to enter the business aspect of the fashion industry, with a strategic and market oriented blend of the main perspectives: marketing, communication, management, buying, retail and supply chain.

Learning Outcomes

Upon successful completion, students will be able to:

Implement marketing and brand strategies for luxury and life-style companies;
Understand the critical factors for successfully operate in the fashion industry;
Understand the fashion business;
Define marketing, understand its relevance within fashion and identify the different elements of the marketing process;
Analyse the key stages in formulating marketing strategies and plans.