In this course, we will explore the concepts and practices of visual merchandising. We will consider the methods and techniques used in visual merchandising to strengthen a brandÃâøés image and engage an audience, including store layout, lighting, fixtures, window presentations, graphic design, in-store displays, and overall store environment. We will also learn how retailers apply these methods and techniques to different platforms such as store interiors, 2D print, and internet presence. Other topics include the use of popular culture in visual merchandising, diversity and representation, and market segments. Students will learn to conduct store analyses and generate research methods such as photography, floor plans, flow diagrams, and illustration for reports. Upon successful completion of this course, students will possess an understanding of the methods used in visual merchandising and how they can be applied.
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